Published Paper Details:

Information and communication technologies (ICT) is used as a general term for diverse set of technologies which enable users to create access, disseminate, store, manage, and communicate information in a digital format. As an emerging phenomenon, social media are media for social interaction. They amalgamate social interaction and technology for value co-creation, one corollary of which is user-generated content which takes a wide variety of forms: ideas, text, videos, pictures, and so on. Although Information and communication technologies (ICT) and social media are conceptually different, they are intertwined and inextricably connected. And they converge when mobilized as resources for or employed as means in social change, a process that entails altering social patterns of a society, which can involve economic development, political progress, cultural change, social revolution, etc. This paper identifies the potential of YouTube as one of the prospective self employment options for economic developments and prosperity.