Published Paper Details:

With the advent of Internet, we are now enjoying the benefits of high technology digital world. Accessing information with the help of digital marketing has become faster and transparent. Due to internet the communication between people has become easy and flexible. This study is relevant today as entrepreneurs have started using internet in day to day work for the betterment of their work and the progress of their company. Clients nowadays have become so much possessive about their requirements and the goods or service they get from the companies. Clients check the history , performance , details , website or social media page , etc of the company to get more information of the company and based on the information they think about trusting the company and giving orders to the company. This study is conducted on non-probability Judgmental convenience sampling of internet user basis. Entrepreneurs from Mumbai suburbs were considered as sampling unit for the study. An open and close ended questionnaire was used to collect data from the respondents.