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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Paper Title
IMPACT OF SOCIAL MEDIA ON SMALL AND MEDIUM ENTERPRISES: A CONCEPTUAL STUDY
Authors
NITISH KUMAR SINGH
Keywords
SME, Sustainable Development, Social Media, Digitalization
Abstract
The author in this article describes the various previews of small and medium enterprises (SME), which are carved by the social media. Today, the market tends to be progressive; hence the functioning time has shrunken. However, digitalization could be given the credit. The way digitalization has built the network among people is astonishing. The corporate world take this as an opportunity, hence the small players take opportunity and widen their profits. Marketing is the key function of any business, but social media marketing has embraced itself through its numerous benefits. The present study provides insights on role of social media in growth of SME. Also, the study analyses the impact upheld by social media marketing towards the development of the enterprises that are operating in a local, regional or national market
IJCRT's Publication Details
Unique Identification Number - IJCRTICPN027
Paper ID - 180066
Page Number(s) - 161-164
Pubished in - Volume 5 | Issue 11 | November - 2017
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
NITISH KUMAR SINGH, "IMPACT OF SOCIAL MEDIA ON SMALL AND MEDIUM ENTERPRISES: A CONCEPTUAL STUDY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.5, Issue 11, pp.161-164, November - 2017, Available at :http://www.ijcrt.org/papers/IJCRTICPN027.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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