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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY OF DIVERSITY IN RETAIL PURCHASE BEHAVIOUR IN FOOD AND GROCERY IN NORTH MAHARASHTRA REGION AND TO FORMULATE RETAIL STRATEGY IN DIGITAL ERA
Authors
Anil Sharma, Dr, Preeti Agarwal
Keywords
Demographic & Geographic Variables, Food & Grocery, Indian Retailing
Abstract
Retailing, in India, is witnessing the transition period as the organized retail players are attempting to gain market share from the traditional age-old formats. That in turn is now turning retailing into a fiercely competitive industry where wafer thin margins, floating buyers and intensive promotion have been accepted as necessary evils. So there is a need to find out the difference in retail purchase behaviour of people with different demographics and geographic locations which is particularly important in case of Food and Grocery segment. This paper projects the variation in Retail Purchase Factors across customers with different demographics and geographic locations and suggests a way out for formulating retail strategy for the upcoming retailers.
IJCRT's Publication Details
Unique Identification Number - IJCRTEIEG015
Paper ID - 184465
Page Number(s) - 75-83
Pubished in - Volume 6 | Issue 1 | March 2018
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Anil Sharma, Dr, Preeti Agarwal, "A STUDY OF DIVERSITY IN RETAIL PURCHASE BEHAVIOUR IN FOOD AND GROCERY IN NORTH MAHARASHTRA REGION AND TO FORMULATE RETAIL STRATEGY IN DIGITAL ERA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.75-83, March 2018, Available at :http://www.ijcrt.org/papers/IJCRTEIEG015.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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