Published Paper Details:

Retail sector has emerged as one of the growing industry and is witnessing a transformation withsignificance increase in turnover, revenue, employment generation and contributing to the economy of country in many ways.The opportunity for grocery retail is huge, Food and grocery present market size at estimated US$ 455 billion, the category will continue to grow at about 15 per cent per annum over the next decade(bureau, 2016)Unorganised retail market is big in India. Traditional retail shops are means of livelihood. ORP Organised retail penetration is low in India (8%) compared to developed nations. This shows a huge potential in organised retail in coming future.(Foundation, 2016). The study reveals the structure of organised grocery retail and key drivers to organised retail in urban India.This paper provides information about advent and emerging trends in organised grocery retail. Study examines the growing awareness about online grocery shopping and major players in Indian online market. Study also focus on supply side drivers and demand side drivers of online grocery retail. Information collected is from various research journals, articles, books, newspapers and study is based on secondary data available from various sources and is a descriptive in nature.