Published Paper Details:

The empirical Study evaluated the performance of top three Private sector Banks in India namely, H.D.F.C Bank, I.C.I.C.I Bank and Axis Bank with three aspects - financial perspective, Internal Business process perspective and Profitability analysis. Financial perspective evaluates using Credit deposit ratio (CDR), Net Interest Margin (NIM), Capital Adequacy Ratio (CAR) and Net Non-Performing assets to total advances ratio (NNPAR). Internal Business Process perspective evaluate using Cost to income ratio (CIR), Business per Employee (BPE) and Profit per Employee (PPE). Further, profitability of these banks during the period from 2010-11 to 2016-17 was measured in terms of return on assets (RoA) and Return on Equity (RoE). The outcomes of the present study that ICICI Bank performance with respect financial perspective and internal business perspective but in the last year of study period in these two aspects HDFC bank performance is good in compare of another two selected banks. HDFC bank performance during the study period 2010-11 to 2016-17 was good with respect to Profitability analysis.