Published Paper Details:

Green marketing refers to the process of selling products and/or services based on their environmental benefits .Green marketing is the marketing of products which are considered not to be harmful for environment, which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. Green marketing is also known as Environmental Marketing, Ecological Marketing, and Eco-Marketing, green sheen. Sustainable development is also a suitable word to describe the concept of green marketing the green marketing of products of the company are presumed to be environmentally safe. Both the producers and the customers must be conscious about the products whether these are really following eco-labelling schemes and all. The green economy is not only to produce clean energy but also technologies of cleaner production processes which reduce environmental impact or improve natural resource use. This study is based on secondary data. This paper presents the importance of green marketing towards to present and future as a part of social responsibility