Published Paper Details:

Advertisement is often castigated for causing economic damage and for promoting such products to people who have effects on their health. Taking into account the harmful effects of some of these products, the Indian government has banned the advertising of alcohol and tobacco products by introducing various laws and regulations. Therefore, prohibited brands and products gradually adopt surrogate ads, which is a form of advertising that is used to support banned products, such as cigarettes and alcohol, in the veil of another product. In India there are many companies that indirectly advertise as McDowell soda, Bagpiper Club Soda, silver beads of Rajnigandha, the IPL team of Royal Challengers ... etc. One of the reasons for using surrogate ads is to circumvent the ban on direct advertising of specific products. This paper will study the impact of Surrogate advertisement on youth of Surat city. Can today's generation identify the original advertised product and purchase the original product after seeing such ads? Are young people fascinated by celebrities who support such events and products? For example, Priyanka Chopra endorses Rajnigandha, SRK endorses Royal Stag.