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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
GREEN MARKETING: A CHALLENGING TASK
Authors
Dr. Gautamkumar P. Kanani
Keywords
Green Marketing, Environment friendly
Abstract
The key challenge for companies and customers today is to preserve and protect the earths natural environment and finite resources. Production and consumption of goods all over the world has led to the emergence of a large number of environmental problems. As a result, companies are focusing on green marketing and are producing eco-friendly or green products that have less harmful effects on the environment, than the conventional products. Moreover, consumers are becoming more and more aware of the environmental problems and are actively trying to reduce their impact on the environment by purchasing green products and moving towards a greener lifestyle. The term green has become the major element driving millions of consumers throughout the world, to find out how they live a more environmentally friendly life.
IJCRT's Publication Details
Unique Identification Number - IJCRTDRBC060
Paper ID - 187356
Page Number(s) - 662-669
Pubished in - Volume 6 | Issue 1 | March 2018
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Gautamkumar P. Kanani, "GREEN MARKETING: A CHALLENGING TASK", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.6, Issue 1, pp.662-669, March 2018, Available at :http://www.ijcrt.org/papers/IJCRTDRBC060.pdf
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Volume 12 | Issue 7
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July 2024
Volume 12 | Issue 7
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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