Published Paper Details:

Online shopping is a major part of the overall electronic commerce, or e-commerce, industry which consists of all the buying and selling of goods and services over electronic systems such as the internet and other computer networks by households, businesses and other agencies. With the spread of the internet, the amount or trade that is conducted electronically has seen extraordinary growth; Online shopping is the process whereby customers directly purchase goods or services from a seller in real-time, without an intermediary services using internet. It is a form of electronic commerce. The transaction is completed electronically such as flipkart, snapdeal, Amazon etc. Earlier in India, there were very limited transactions took place with the use of internet. This was due to many reasons like lack of internet literacy, low penetration of computers and low rate of internet connections in India. However, this scenario has changed tremendously as people have started gaining confidence about purchasing products through online. Consumers have started experiencing the ease of choice, the comfort of shopping from home and an endless variety of products, while saving time and money.