Published Paper Details:

Present Economic situation can be altering by MSMEs. Especially developing country like India, the transformation of Socio-economic status of a country is not an easy task. In this regard MSMEs should get engaged in invention/innovation through continuous and effective research and development. A factor which can avoid the glitches in MSMEs and make MSMEs to reach global standard is IPR i.e., Intellectual Property Rights. IPR is a spectrum where it covers every phases of business as well as other things too. In the span of 7 years India come up with lot of initiatives like Make in India, Digital in India, Start-Up India and Stand-up India and continued with present Aathmanirbhar Bharath which focuses towards to reach 5trillion economy and sustainability. By its alertness and vitality, the sector should show admirable innovativeness and adaptability to survive the recent economic downward spiral in this regard IPR will creates lot of opportunities to grow in the future. In this paper researcher focuses on the impact and importance of IPR on MSMEs. Here researcher drives the view of younger generation attention on IPR and opinion on sustainability with IPR. In this paper researcher made an analysis on IPR and MSMEs. This paper is based on primary, secondary data and expert opinion. Analysis is done by considering 152 respondents with using Descriptive, Correlation and ANOVA as statistical tool. This paper also makes an attempt to draw out the viewpoint/ ideas about sustainability as well as holistic development.