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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A study on impact of online reviews on consumer attitude towards hotel room booking intention.
Authors
Dr. Poonam Kakkad, Miss. Nikita Chaudhari
Keywords
Online reviews, Consumer attitude, Hotel room booking.
Abstract
Purpose: The purpose of this research was to study the impact of online reviews on consumer attitude towards hotel room booking intention.
Methodology: For this research, primary data were collected through online questionnaire from 103 students reside in Mumbai. Structural equation modelling used for data collection.
Findings: The finding of study show that usefulness, timeliness volume of review and e-WOM have positive significant effects on consumer attitude and consumer attitude has significant positive attitude towards hotel room booking intension. Moreover, this study confirm that, trust is the one factors who show total mediate effect between e-Word of mouth (e-WOM) and room booking intension.
IJCRT's Publication Details
Unique Identification Number - IJCRTAG02003
Paper ID - 259022
Page Number(s) - 32-42
Pubished in - Volume 12 | Issue 4 | April 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. Poonam Kakkad, Miss. Nikita Chaudhari, "A study on impact of online reviews on consumer attitude towards hotel room booking intention.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 4, pp.32-42, April 2024, Available at :http://www.ijcrt.org/papers/IJCRTAG02003.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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