Published Paper Details:

The advent of e-pharmacy services has transformed the landscape of healthcare delivery, offering convenience and accessibility to consumers. However, the acceptance and utilization of e-pharmacy platforms vary across different demographic segments and geographic regions. This study aims to investigate the perspectives of consumers towards e-pharmacy services in both rural and urban areas of Gujarat State, India. The research methodology employs a survey-based approach, gathering data from a representative sample of consumers residing in rural and urban regions of Gujarat. The survey instrument includes questions designed to assess various aspects of consumer perception, including trust, convenience, affordability, privacy concerns, and overall satisfaction with e-pharmacy services. Through statistical analysis, the study aims to identify significant differences in consumer attitudes towards e-pharmacy between rural and urban populations. Additionally, factors influencing the adoption or rejection of e-pharmacy platforms will be explored, providing insights into the key drivers and barriers shaping consumer behavior in each demographic segment. The findings of this study are expected to contribute to the understanding of consumer preferences and concerns regarding e-pharmacy services in Gujarat State. Furthermore, the results can inform policymakers, healthcare providers, and e-pharmacy operators about strategies to enhance the acceptance and effectiveness of e-pharmacy platforms, particularly in rural areas where access to traditional pharmacies may be limited.