Published Paper Details:

This paper represents the changes after the application of Artificial Intelligence in the field of accounting & finance. Literatures and primary analyses help in finding out the key changes and need for more improvements in the field of accounting & finance. Purpose The purpose is to find the application of Artificial Intelligence in finance and accounting application & software users on the basis of their experiences and knowledge. Papers also presents the moderation effects of demographic variables presenting the primary data. Design/Methodology /Approach Data structured a Q- squared approach which include the primary and secondary empirically data analyses of 135 accounting & investment application user. Findings Authors show primary empirical research in AI in respect of accounting & investment software users. Research also shows the moderation effects of demographic variables on the behavioural intention regarding AI in accounting and investment software. Originality/Value Several papers investigated the literatures regarding the usage the AI in accounting and investment software. Paper added the sources regarding empirical research and enhancement regarding the AI usage of accounting software.