Published Paper Details:

This study explores the impact of green marketing practices on consumer spending patterns within shopping malls in the city of Haryana, India. Utilizing a quantitative research approach, data was collected from a diverse sample of 100 consumers across different demographics, and ANOVA analysis was employed to examine the impact of Green marketing practices on consumer decision-making. The findings revealed significant differences in consumer spending patterns across malls with varying levels of Green marketing practices. The study underscores the substantial influence of environmentally conscious initiatives on shaping consumer behavior. Based on these results, practical recommendations are offered, emphasizing the enhancement of Green marketing initiatives, tailored marketing strategies, educational campaigns, continuous monitoring, and collaboration among shopping malls. The insights derived from this research contribute to a nuanced understanding of the relationship between sustainable marketing practices and consumer behavior, providing valuable guidance for the strategic development of environmentally responsible initiatives within the retail sector.