Published Paper Details:

Financial literacy plays a crucial role in shaping individuals' financial behaviors and decision?making processes, particularly among undergraduate students who are transitioning into adulthood and assuming greater responsibility for managing their finances. This study examines the impact of financial literacy on investment decision-making among undergraduate students in India, with a focus on understanding investment preferences, factors influencing decision-making, and the relationship between financial literacy and investment outcomes. A sample of 120 undergraduate students from various educational institutions across India participated in the study, providing insights into their financial literacy levels, investment behaviors, and attitudes towards financial decision-making. The findings reveal a diverse range of financial literacy levels among undergraduate students, with the majority falling within the average range. Stocks and mutual funds emerged as the most preferred investment options, reflecting a preference for equity-based investments over traditional savings instruments. Factors such as financial goals, risk appetite, family influence, and information accessibility were found to significantly influence investment decision-making among students. Furthermore, the study confirms a positive relationship between financial literacy and investment decision-making, highlighting the importance of financial education in empowering students to make informed financial decisions. The study also identifies moderating and mediating factors that influence the relationship between financial literacy and investment decision-making, including individual characteristics, socio?economic factors, and psychological biases. These findings have important implications for policymakers, educators, and financial institutions seeking to promote financial literacy and improve investment outcomes among young adults in India. By understanding the factors influencing financial behaviors and attitudes and confirming the positive impact of financial education, stakeholders can design targeted interventions and policy initiatives to enhance financial literacy and foster financial well-being among undergraduate students