Published Paper Details:

The project aims to enhance sales by pinpointing customers who successfully make purchases within their budget, whether through installments or upfront payments, and then launching targeted marketing campaigns toward this specific segment. A dataset has been gathered containing various customer attributes such as ID, balance, purchase behavior, installment plans, cash advances, credit limits, payments, and tenure. By analyzing these features among existing customers, the marketing strategy can be tailored effectively to increase company sales by focusing on specific clusters of customers who demonstrate responsible spending behavior within their financial means. Finally, an analysis of each cluster's characteristics is conducted to gain insights into the distinct segments of customers. This method allows companies to customize their marketing plans and offerings to specific customer groups, thereby enhancing customer satisfaction and maximizing profitability.