Published Paper Details:

Digital platforms can connect people, organizations, and resources to facilitate the core interactions between businesses and consumers To facilitate the essential interactions between businesses and consumers and ensure increased efficiency for company management, digital platforms can connect people, organizations, and resources. As a result, the foundation of new company concepts, like creative start-ups, is built on creativity, scalability, and connections with the surrounding community. The objective is to identify important organizations that support startups in their establishment and growth, pinpoint regions in which startups receive assistance from the social networks of their key members and/or founders, and examine the correlation between the kinds of contacts and support offered. These networks comprise friends and business partners in terms of their use rates, important roles, and level of support, as well as business angels in terms of finance and advice on technology and marketing. Certain weak ties have different uses (both positively and adversely) than they have importance. Although business incubators assisted 50% of businesses, the incubators' assistance in creating networks and connections with the outside world appears to be underappreciated. Our findings suggest that networking initiatives with outside parties should be part of startup support programs