Published Paper Details:

Consumer buying behavior is a complex and dynamic process influenced by various internal and external factors. This project aims to provide a comprehensive analysis of consumer buying behavior. The study was conducted with the aim to know the CONSUMER BUYING BEHAVIOUR TOWARDS LG WASHING MACHINES in HS ENTERPRISES, Tirupati. And Descriptive research was adopted for this study, primary data was collected from consumers of LG washing machines, and the secondary data collected from the published sources such as books, magazines, websites, journals and also involved discussions to obtain insights by distributing questionnaires to 100 consumers, who were selected through the convenience sampling technique. Findings reveals that most of the consumers influenced by company promotions it helps the company getting more sales. The study suggests that to highlight the key factors influencing the consumer behavior and also to offer suggestions for enhancing consumer buying experiences.