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ABSTRACT This studies paper describes a framework for studies in virtual advertising that highlights the techniques in the advertising and marketing manner in addition to the effectiveness of the advertising system and impact of different technological equipment and social media structures. Using the framework, we've got organized the studies techniques about the elements and evaluate the research literature in the widely defined virtual advertising and marketing space. The reason of the studies paper is to observe the effectiveness of virtual media marketing strategies and different social media options used for advertising. This paper specifically studies significance of digital advertising and variations among digital advertising and offline advertising and the effectiveness of technological equipment and social media structures on fulfilment of virtual marketing strategies .This research paper has been edited to help small business to integrate virtual advertising of their commercial enterprise fashions and to understand the usefulness of social media advertising over conventional advertising strategies.