Published Paper Details:

This research paper investigates the consumer perception towards e-banking in kumaun region of Uttarakhand. E-banking, also known as electronic banking refers to the use of digital platforms and technologies by banks to provide financial services to their customers. The objective of this study is to analyze the attitudes, preferences, and satisfaction levels of consumers in kumaun region towards e-banking services offered by various banks. The research employs a quantitative approach, utilizing a structured questionnaire to collect data from a sample of bank customers in the district. The questionnaire includes items related to the awareness and usage of e-banking services, perceived benefits, and risks, ease of use, security concerns, and overall satisfaction. The collected data will be analyzed using statistical techniques to identify patterns and trends in consumer perception towards e-banking. The findings of this study will contribute to a better understanding of consumer behavior in the context of e-banking and provide insights for banks and policymakers to improve their e-banking services.