Published Paper Details:

The hotel booking industry has experienced a notable transition in recent times, with a greater emphasis on online platforms due to technological improvements and evolving consumer tastes. Students constitute a distinct group within several demographic groupings, and their online hotel booking behaviours and intentions warrant special consideration. Students' desire to book hotels online not only demonstrates their connection with online channels for booking hotels but also represents their behavioural intention. It is essential to comprehend the elements affecting students' intents in this respect. (UTAUT) the model has grown as a very effective test in considering the factors that stand in the way of using or disusing technology-proven services to the UTAUT model developed by Venkatesh et al. (2003), the users' intentions towards technology are determined by the combination of excellent characteristics, for example, the performance expectancy, effort expectancy and the social effect and conditions such as facilitating conditions. This study investigate the students' intentions to book online hotels, which is one of the dimensions of a broader research field. Through a systematic review and synthesis of existing literature, this research endeavours to contribute to both theoretical and practical knowledge. The findings of this study will not only advance our understanding of the factors driving students' intentions toward online hotel booking but also offer valuable insights and services to meet the needs and preferences of this important demographic segment. In summary, this study addresses a significant gap in the literature by applying the UTAUT model to explore students' intentions to book online Hotels. By leveraging insights from similar research papers, this research aims to shed light on the complex interplay of factors influencing students' adoption of online Hotel booking.