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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A Study On Customer Preference Towards Hero Bikes With Surendra Motors
Authors
R. Siva Kumar, E. Kusuma
Keywords
Reliability, Fuel efficiency, Affordability Performance, comfort, design/style Technology/features, and after-sales services
Abstract
This study investigates customer preferences for Hero bikes, focusing on factors influencing purchasing decisions. Utilizing a mixed-method approach, data was gathered through surveys and interviews with current and potential customers. Key findings reveal that reliability, fuel efficiency, affordability, performance, comfort, design/style, technology/features, and after-sales service significantly impact consumer choices. Additionally, demographic factors such as age, income, and geographic location play a role in shaping preferences. Understanding these preferences is essential for Hero to tailor its marketing strategies and product development to meet the evolving needs of its target market.
IJCRT's Publication Details
Unique Identification Number - IJCRT24A4619
Paper ID - 258121
Page Number(s) - o10-o18
Pubished in - Volume 12 | Issue 4 | April 2024
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
R. Siva Kumar, E. Kusuma, "A Study On Customer Preference Towards Hero Bikes With Surendra Motors", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 4, pp.o10-o18, April 2024, Available at :http://www.ijcrt.org/papers/IJCRT24A4619.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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