Published Paper Details:

Social media platforms have become transformative forces in the cosmetic industry, changing brand dynamics and customer behavior in the modern world. The impact of social media on the cosmetics industry is thoroughly investigated in this study, which looks into several areas including customer involvement, brand visibility, and developing trends. The research intends to disentangle the complex interactions between social media and the cosmetics business through a combination of academic research, industry insights, and empirical case studies. This will shed light on the tactics cosmetic brands use to effectively exploit digital platforms. This study focuses on one such factor - "Social Media in the cosmetic industry'' - which has been widely utilized by marketers in recent days to promote their products. It has been undertaken to gain insight into the different social media platforms and tools utilized by marketers to influence customers and the impact of these promotional activities on the behavior of a buyer. This research examines the dynamic social media trends in the cosmetic industry and fine beauty enthusiast platforms.