Published Paper Details:

This research conducts a comparative analysis of user's preferences in the context of Traditional banking and E-Banking. As technology continues to redefine the banking experience, understanding user's preferences becomes important for financial institutions seeking to optimize service offerings. The purpose of this study is to observe and analyse user's preferences, concerns, trust, security measures, cost efficiency and the factors which affect Traditional Banking and E-Banking. We collected data from primary source. For that we conducted a questionnaire by google form. We collected responds from 300 Banking users residing in Vadodara city. For analysis of data, we tested ANOVA, Chi-Square, Percentage analysis and have presented by charts. This study aims to see that do banking user's prefer Traditional Banking or E-Banking in the present scenario. The conclusion of the study is that, There is a significant difference between the preferences of Traditional banking and E-Banking that means most of the respondents choose E-Banking as the world is moving towards digitalization and technology is upgrading.