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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
To study the impact of advertising on consumer purchase decision process
Authors
Kritika Gupta, Dr. Komal Malik
Keywords
Consumer Purchase Decisions, Advertising, Purchase Intention, Post-Purchase Behaviour, Consumer Behaviour
Abstract
Advertising plays a significant role in influencing consumer purchase decisions across various industries. This research paper aims to examine the intricate relationship between advertising and the consumer purchase decision process. By analysing existing literature and conducting empirical studies, this paper explores how advertising affects different stages of the consumer decision-making process, including awareness, consideration, purchase intention, and postpurchase behaviour. The findings of this research contribute to a deeper understanding of the dynamics between advertising and consumer behaviour, providing valuable insights for marketers and advertisers to develop effective advertising strategies.
IJCRT's Publication Details
Unique Identification Number - IJCRT24A3245
Paper ID - 254581
Page Number(s) - k568-k572
Pubished in - Volume 12 | Issue 3 | March 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Kritika Gupta, Dr. Komal Malik, "To study the impact of advertising on consumer purchase decision process", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 3, pp.k568-k572, March 2024, Available at :http://www.ijcrt.org/papers/IJCRT24A3245.pdf
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Volume 12 | Issue 7
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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