Published Paper Details:

In today's dynamic business landscape, companies face intense competition and pressure to enhance strategic performance and maintain a competitive edge. This research explores the factors influencing company strategic performance and competitive advantage, particularly in emerging markets like India in Pharmaceutical Industry. Drawing on insights from the pharmaceutical industry, we examine the role of innovation, market understanding, brand reputation, supply chain management, and strategic partnerships. By synthesizing existing literature and empirical evidence, this study aims to fill gaps in understanding and provide practical insights for companies seeking sustainable growth. Through a sample size of 300 employees and simple random sampling, researcher aim to identify key success factors and offer recommendations for effective marketing strategies. Ultimately, this research contributes to the broader understanding of strategic management practices and offers actionable insights for companies navigating today's competitive business environment.