Published Paper Details:

In the contemporary digital landscape, the influence of social media on the global tourism industry is undeniable. This paper explores the transformative impact of platforms such as Instagram, Facebook, Twitter, and YouTube on tourism promotion. Social media has revolutionized how destinations are marketed, experiences are shared, and tourist engagement is fostered. The rise of social media has facilitated unprecedented connectivity, enabling travellers to interact with destinations, accommodations, and experiences in novel ways. Influencers and content creators play a pivotal role, leveraging their platforms to showcase destinations and drive engagement. Social media serves as a dynamic channel for destination marketing, offering opportunities for immersive storytelling and community engagement. However, challenges such as content saturation and maintaining authenticity persist. By embracing innovation and strategic partnerships, tourism stakeholders can harness the full potential of social media to drive sustainable growth and enhance visitor experiences in the evolving landscape of travel and tourism.