Published Paper Details:

This research study investigates the significance of logistics in the distribution of Amul beverages and analyzes the demand level for these beverages, focusing on Coimbatore city. The study employs a descriptive research design to assess the efficiency of Amul's distribution channel and understand consumer preferences. Data was collected from 150 respondents using a structured questionnaire, and both primary and secondary data sources were utilized. The findings reveal that brand image, quality, and demand are the top-ranked features offered by Amul beverages, according to retailers in Coimbatore city. Additionally, a chi-square analysis was conducted to examine the influence of taste, price, flavors, quality, and availability on the demand level of Amul beverages. The results suggest significant relationships between price, flavors, and age groups, while taste, quality, and availability showed no significant relationship with age. Overall, this study sheds light on the importance of logistics in the distribution of Amul beverages and provides insights into consumer preferences and demand patterns in Coimbatore city.