Published Paper Details:

Women vloggers have emerged as a significant and creative source of extra income for their families in the fast-expanding digital world of the 21st century. The current study was conducted in western Odisha among female vloggers from various localities. The objective of this study is to investigate how women vloggers present and express themselves online as they get more exposed to the internet and supplement income to their families. It focuses on the multidimensional world of female vloggers, shedding light on the various income sources women use to support their families. Vlogging, or video blogging, has increased in popularity as a business and self-expression tool for women from all backgrounds. It enables people to share their knowledge, talents, and interests with a global audience. Along with this, they share about the different cultures, food, textiles & clothes, and festivals related to Western Odisha. These vloggers generate money on the internet in a number of methods, including sponsored content, affiliate marketing, ad revenue, product sales, crowdsourcing, and online courses. Successful female vloggers usually create and curate content that resonates with their target audience, building a loyal follower base that supports their goals. Despite the difficulties, female vloggers have carved themselves a place in the digital environment, demonstrating that they can contribute considerably to their families' earnings while pursuing their hobbies and building a strong online network. Based on various review papers, this study focuses on the dynamic and evolving role of female vloggers as they navigate the digital economy of the twenty-first century, finally empowering themselves and their families.