Published Paper Details:

The mutual fund industry in India has witnessed rapid growth and substantial popularity over the past few decades, particularly following the establishment of the Unit Trust of India in 1964. Consequently, a diverse and extensive academic literature has emerged, covering various topics related to mutual funds. Among the recurrent themes in current literature, investor perception and preferences regarding different mutual fund schemes, as well as the factors influencing various classes of investors to engage in mutual fund investments, have been extensively explored. The primary objective of investing in mutual funds is to achieve a favorable return with comparatively lower risk. This research aims to discern investors' preferences regarding mutual funds in Coimbatore city. Employing a structured questionnaire and utilizing descriptive statistical tools such as the chi-square test, the data has been analyzed. The research findings indicate that a significant number of investors harbor reservations about venturing into new-age investments like mutual funds.