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  Published Paper Details:

  Paper Title

A COMPARATIVE STUDY ON SERVICE QUALITY - A SELECT STUDY OF BANKS

  Authors

  DR. SREEKANTH KUMAR,  DR. ZEENATH SUMAIRA

  Keywords

SERVQUAL, SERVICE QUALITY, CUSTOMER SATISFACTION.

  Abstract


The present study is conducted to measure the service quality in selected banking sector. Service quality is well known for element for attracting the new customers and also to retain the existing one. Measuring service quality often involves conducting customer surveys, gathering feedback, and using various metrics to assess how well a service meets these dimensions. Service quality refers to the overall assessment of how well a service meets or exceeds customer expectations. It's a precarious concept in the fields of business, customer service, and marketing, as it directly influences customer satisfaction, loyalty, and the success of a service-based business. Service quality can be evaluated based on several dimensions, including: Tangibles, Reliability, Responsiveness, Assurance, Empathy and Perceived values. The present study is taken up to compare the services quality between the Bank of Maharashtra and Punjab and Sind Bank. The responses are collected 50 from each bank. To collect the responses validated questionnaire is used. And to compare the services SERVQUAL gap model is deployed. From the study is concluded that the Bank of Maharashtra observed a service gap in printed materials associated with banking that is lagging in serving the customers' requirements, while for Punjab and Sind Bank, building confidence among the customers is the highest gap observed factor to be focused on. At the outset, the customers of Bank of Maharashtra perceived more personal attention by the bank employees than their expectations. While the customers of Punjab and Sind opines that, a bank has convenient operating hours.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2406992

  Paper ID - 264665

  Page Number(s) - i835-i840

  Pubished in - Volume 12 | Issue 6 | June 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  DR. SREEKANTH KUMAR,  DR. ZEENATH SUMAIRA,   "A COMPARATIVE STUDY ON SERVICE QUALITY - A SELECT STUDY OF BANKS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 6, pp.i835-i840, June 2024, Available at :http://www.ijcrt.org/papers/IJCRT2406992.pdf

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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