Published Paper Details:

India is a country with immense resources which attracted many countries to utilize and enrich their economy at greatest level.. Rural development is the back bone of the Indian economy. So, Government is trying to overcome the problem of rural unemployment through several steps. One such effort is the formation of Khadi and Village Industries Commission.. Customer perception is how customers feel about the product and brand. Products success depends on creating a positive customer perception. Coimbatore city has more Khadi and Village Industries Shops widely spread across its towns and villages. With this in view, the researcher of this study landed up to perform the current research in Coimbatore city. As for the respondents of this study, a total of 500 customers were taken from the 20 Khadi shops inside the Coimbatore city.Understanding customer perception leads to the formation of healthier marketing strategies. It is the right time to realize the importance of the contribution of KVI and to formulate and implement the workable strategy for KVI in order to sustain the objectives of KVI, which Gandhi has thought of Khadi and Village industries bright future in the coming years.