Published Paper Details:

India's retail sector (industry) is expanding faster than anybody could have predicted. Around the past few years, the Indian retail industry has drawn attention from all around the world. India's middle class segment expansion, favourable demographics, changing lifestyles, rising disposable incomes, and significant potential for market penetration in both urban and rural areas all contributed to the country's retail boom. It is anticipated that since 2011, the proportion of organized retail would rise from 5% to 10%. Aditya retailer, Bharti limited, Reliance retail store, Pantaloon showroom, Visal mart, Tata retail, Raheja limited, and Piramals retail sectors are just a few of the prominent corporate companies that have diversified in order to increase the size of their retail portfolios. The goals and difficulties that organized retail players in India encounter are the main topics of this study. According to research, organized retailers' main obstacles include the competitiveness of the unorganized sector, internal logistical problems, retail shrinkage, and competition among organized retailers.