Published Paper Details:

ABSTRACT This study investigates the perceptions and barriers faced by users in adopting self-driven rent-a-bike services. Employing a mixed-methods approach, data were gathered through a combination of surveys and in-depth interviews with both current users and potential adopters. The analysis reveals that environmental benefits and economic savings are primary motivators driving interest in self-driven rent-a-bikes. However, significant barriers impede widespread adoption. Key concerns include safety issues related to bike quality and traffic conditions, limited availability of bikes during peak times, and challenges in navigating the rental process. Furthermore, inadequate infrastructure, such as insufficient bike lanes and docking stations, exacerbates these barriers. Lack of awareness and familiarity with the rental systems also deters potential users. To enhance user experience and boost adoption rates, the study recommends implementing comprehensive safety measures, expanding and strategically locating docking stations, and improving the user interface of rental applications. Additionally, targeted marketing campaigns and educational programs could raise awareness and build user confidence. This research provides critical insights for policymakers, service providers, and urban planners aiming to promote sustainable urban transportation solutions and increase the adoption of self-driven rent-a-bikes.