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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
Analysis Of Consumer Value Behavior Through Consumer Attitude Towards Online Buying Behavior Of Shopee E-commerce Platform Consumers In Manado During The COVID-19 Pandemic
Authors
Vincenzo, Ronald, Amelia
Keywords
Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Convenience, Wider Choice, Price, Health Aspects, Attitudes, Online Buying Behavior
Abstract
The purpose of this research is to determine the influence of factors such as Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Convenience, Wider Choice, Price, and Health Aspects through Attitudes towards Online Purchasing Behavior from Shopee e-commerce application users during the covid-19 pandemic. The method used in the sampling is the non-probability sampling method, and snowball sampling, questionnaeres were also distributed to users of Shopee e-commerce application in Manado. The research currently being conducted is causal in nature using quantitative methods, which in data processing uses AMOS 22.0 software to assist in processing primary data. The benefit of this research is to add information and expand insight, especially in the field of management science regarding how these variables influence during the Covid-19 pandemic, and how they influence now or after the pandemic.
IJCRT's Publication Details
Unique Identification Number - IJCRT2406869
Paper ID - 260078
Page Number(s) - h732-h741
Pubished in - Volume 12 | Issue 6 | June 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Vincenzo, Ronald, Amelia, "Analysis Of Consumer Value Behavior Through Consumer Attitude Towards Online Buying Behavior Of Shopee E-commerce Platform Consumers In Manado During The COVID-19 Pandemic", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 6, pp.h732-h741, June 2024, Available at :http://www.ijcrt.org/papers/IJCRT2406869.pdf
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Volume 12 | Issue 7
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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