Published Paper Details:

Creativity is the subject of many views. In liberal viewpoint, creativity is considered as the core of the ``economical competitivity'', being a key driver in terms of change rate and economical growth. On the other side, the intellectual vision often seen creativity as a reflection, a mirror of our civilisation. It seems hazardous to consider a single creative method ? An interesting highlight is the comparison between the outcomes of two different creativity processes, the introspective one and the collaborative approach. Striking differences in terms of timescale, relationship, emotion and final products can be identified unfortunately at the end of the creative process. A particular care should be taken to prevent imitation or conformity effects resulting from the misuse of modern technologies. The human nature of reflexion process based on agregating informations, coordinating imagination, associating ideas, has been disrupted by the introduction of hyperconnected digital space. Creativity is probably more fragile, more human and cultural related that it was previously thought. Environmental factors play a major role in the way, creativity is organized.