Published Paper Details:

Unit-linked life insurance policies are gaining popularity due to their combined investment and insurance benefits. Agents play a pivotal role in selling these policies by employing relationship selling strategies to build enduring bonds with customers. This approach involves understanding client needs, offering personalized guidance, and fostering trust and loyalty. Effective relationship selling enhances agents' ability to explain policy features, address concerns, and support clients throughout the policy term, thereby boosting customer satisfaction and retention. Success in selling unit-linked policies hinges on factors like client demographics, regulatory landscapes, market dynamics, and agent expertise. This study explores how relationship selling impacts policy acquisition, retention, and overall business performance in the unit-linked insurance market, providing insights into effective customer interaction and sales techniques.In recent times, unit-linked life insurance policies have become increasingly popular because of their distinctive investment and insurance features. These policies combine the advantages of having life insurance with the chance to participate in financial markets. Agents play a crucial role in the selling process since they serve as a middleman between policyholders insurance.