Published Paper Details:

Introduction: The integration of modern technology into traditional enterprises in the Birbhum district has significantly boosted tribal entrepreneurship, leveraging cultural heritage and traditional skills. Mobile technology and internet connectivity have enabled local artisans to sell products online, transcending geographical boundaries. Objectives: The study evaluates technology adoption in tribal communities, identifies key tools for entrepreneurial activities, assesses the economic impact of tech-driven entrepreneurship, analyzes challenges faced by tribal entrepreneurs, and suggests strategies for enhancing technological integration to empower these communities economically. Methodology: This study uses a qualitative approach and thematic analysis to analyze policy documents and secondary data on tech-driven entrepreneurship in Birbhum District, identifying patterns and themes related to technology adoption and economic empowerment. Findings: The study reveals that tech-driven entrepreneurship has increased household income by 25% in tribal communities involved in digital marketplaces and online businesses. However, barriers like lack of digital literacy and inadequate infrastructure hinder widespread adoption. Current policies show moderate effectiveness, with 60% satisfaction rate among beneficiaries. Conclusion: Tech-driven entrepreneurship in Birbhum District is empowering tribal communities through improved market access and financial transactions. However, barriers like digital literacy and infrastructure need to be addressed for broader economic benefits, necessitating further policy enhancements focusing on technical support and infrastructure.