Published Paper Details:

It tries to transparent and contrive strategies that will make the women working as artisans into successful entrepreneurs and, at large, market their handicraft products. The research seeks to find out viable approaches toward their economic and social empowerment, considering certain challenges that are unique to women engaged in the artisanal sector. It will be a mixed-method study, with in-depth qualitative interviews of women artisans and entrepreneurs, while on the other end, it shall have quantitative analysis with market trends and consumer behaviours. The major findings underline the importance of skill development and access to financial resources and usage of digital marketing platforms. For that matter, it also emphasizes community support networks and policy interventions as instrumental in driving a sustainable entrepreneurial ecosystem. These suggested recommendations are part of a strategic framework toward enhancing the visibility and profitability of women-led handicraft businesses and therefore contribute to larger socio-economic development and gender equality. This research provides valuable insights for stakeholders, including policymakers, non-governmental organizations, and market practitioners, aiming to enhance the entrepreneurial capacities of women artisans and promote the global marketability of their crafts.