Published Paper Details:

This research delves into the burgeoning field of dark tourism in India, shedding light on its scope, consumer preferences, and managerial implications. Through a comprehensive analysis combining quantitative surveys, qualitative focus groups, and a literature review, the study reveals a significant interest and awareness among Indians regarding dark tourism. Results indicate that approximately 80.1% of respondents are intrigued by the prospect of visiting dark tourism sites, highlighting a substantial market potential. Factors influencing consumer preference, such as historical significance, thrill-seeking, and emotional connection, were explored through regression analysis, revealing a strong correlation between these factors and consumer interest. Additionally, the focus group discussions provided nuanced insights into diverse travel preferences and ethical considerations surrounding the commercialization of dark tourism sites. Managerial implications emphasize the importance of respectful development, market segmentation, and collaboration with local communities to ensure sustainable growth in this industry. While the study offers valuable insights, limitations such as sample size and geographical scope suggest avenues for future research to further enrich our understanding of dark tourism in India. Overall, this research contributes to the discourse on dark tourism, offering practical recommendations for stakeholders in the tourism industry to navigate this complex and evolving landscape responsibly.