Published Paper Details:

This study investigates Generation Alpha, born from 2010 to 2025, and their interaction with digital media and technology. Growing up in a digital age, understanding their technological habits is crucial. Through a comprehensive approach integrating literature review and empirical analysis, this paper scrutinizes their digital patterns, preferences, and their impact on cognitive development. Generation Alpha's digital engagement spans various platforms, from smartphones to social media. Their usage habits across these platforms shape their digital experiences significantly. Additionally, this study delves into the repercussions of digital media on their cognitive evolution. Digital media consumption has become integral to Generation Alpha's upbringing, influencing their thinking, learning, and information processing. Analyzing these effects provides insights into their critical thinking skills, attention spans, and overall cognitive development. Furthermore, the research explores implications for education, health, and cultural paradigms. How does digital interaction affect their educational outcomes and mental well-being? Understanding these dynamics is crucial for developing strategies to support Generation Alpha's cognitive growth and mitigate risks associated with excessive digital media consumption. By illuminating the complexities of their digital experiences, this study contributes to understanding how digital technology shapes the cognitive development of Generation Alpha. In conclusion, this research underscores the importance of recognizing the multifaceted impact of digital media on Generation Alpha. By understanding their digital habits and their implications for cognitive development, we can better equip them to navigate the challenges and opportunities of growing up in a digital age.