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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
Impact of Marketing Communication on customer satisfaction towards Brand loyalty at Automobile showroom in Cuddalore District
Authors
G.Agalya, HareeRajan
Keywords
public relations, branding, advertising
Abstract
Marketing communication involves creating and delivering messages to promote a product or services. It includes advertising, public relations, branding and various channels to connect with the target audience. The primary objective of the research is to study the demographic profile, to identify the value of customer and to measure the satisfaction level of the customers. The research is descriptive and the sample method used is simple random sampling. In this study 114 samples were taken to study the impact of marketing communication on customers, From this study, it is found that most of the respondents are satisfied with the quality of product offered and their expectations are meet by the customers
IJCRT's Publication Details
Unique Identification Number - IJCRT2406390
Paper ID - 263681
Page Number(s) - d599-d605
Pubished in - Volume 12 | Issue 6 | June 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
G.Agalya, HareeRajan, "Impact of Marketing Communication on customer satisfaction towards Brand loyalty at Automobile showroom in Cuddalore District", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 6, pp.d599-d605, June 2024, Available at :http://www.ijcrt.org/papers/IJCRT2406390.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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