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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Paper Title
CUSTOMER ADOPTION OF INTERNET BANKING IN INDIA: AN EMPIRICAL STUDY ON FACTORS INFLUENCING USAGE
Authors
Rajdeep jaiswal
Keywords
Electronic Banking, Internet Banking, Customer Adoption, Banks
Abstract
This research presents findings on the adoption of internet banking in India. Internet banking provides great benefits to banks; cost savings, improving customer relations and differentiating the banks' products from competitors. Although internet banking in India has improved over the last decade, the adoption of retail banking remains low. This study aims to identify the factors affecting Indian banking customer's intention to use the internet. The data presented inn this survey is based in 34 surveys collected by the people in the city of Pune.
The results of the research confirm the relationship between identifiable resources and their impact on the adoption of Internet services. This study contributes to the literature by providing a new research methodology for forecasting internet spending in India and its findings are useful for bank for better planning in internet banking services.
IJCRT's Publication Details
Unique Identification Number - IJCRT2406029
Paper ID - 262972
Page Number(s) - a282-a288
Pubished in - Volume 12 | Issue 6 | June 2024
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Rajdeep jaiswal, "CUSTOMER ADOPTION OF INTERNET BANKING IN INDIA: AN EMPIRICAL STUDY ON FACTORS INFLUENCING USAGE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 6, pp.a282-a288, June 2024, Available at :http://www.ijcrt.org/papers/IJCRT2406029.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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