Published Paper Details:

In the realm of financial management and budgeting, millennials are encountering challenges due to their lifestyle choices and a lack of financial knowledge. This study investigates the impact of social media platforms on the financial literacy of college students. The research objectives are to: (1) identify the types of social media platforms used by college students; (2) analyze how these platforms influence their financial knowledge in areas such as budgeting, debt management, personal spending, saving, and investing; and (3) offer recommendations for the effective use of social media among college students. Data for this study was gathered through surveys conducted via Google Forms. The researchers aim to provide valuable insights for readers and other researchers to better understand the various social media platforms, the amount of time users spend on them, and how these platforms can affect their financial decisions. The computed total mean of 3.30 is described as neutral which means that the respondents neither agree nor disagree on all the variables that implies the minimal impact of social media on financial literacy.