Published Paper Details:

The landscape of business is witnessing a paradigm shift with the emergence of electronic commerce (e-commerce). This paper explores the transformative potential of e-commerce, particularly in the context of cultural heritage products. As global interest in cultural diversity grows, there is an increasing demand for unique and authentic items. However, existing e-commerce platforms often fail to adequately cater to this demand, lacking in product diversity, global reach, and ethical considerations. This research paper presents a visionary venture aimed at addressing this gap by creating a distinctive e-commerce platform tailored specifically for cultural heritage products. The project focuses on offering a wide range of items including Pashmina Shawls, Jaipuri Blankets, Traditional Shoes, Banarasi Sarees, and various traditional clothing items. A central issue addressed by this project is the absence of a centralized and accessible platform for cultural heritage products. Moreover, it emphasizes sustainability and ethical practices, aligning with evolving consumer preferences for eco-conscious and ethically sourced items. Through optimization for international customers, multilingual support, and international shipping, the platform seeks to reach a global audience and promote cross-cultural appreciation. Innovative features such as virtual try-on and augmented reality are incorporated to enhance the online shopping experience, allowing customers to better visualize and connect with these traditional treasures. Collaborations with artisans and local communities ensure a consistent supply of authentic items while supporting traditional craftsmanship and local economies. This paper combines comprehensive e-commerce services with a commitment to cultural preservation, aiming to meet the needs of a diverse and discerning customer base while fostering a deeper appreciation for cultural heritage products. Through empirical research and analysis, it sheds light on the potential of e-commerce to revolutionize the way cultural heritage products are bought and sold in the digital age.