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  Published Paper Details:

  Paper Title

ANALISIS PENGARUH BENEVOLENCE, INTEGRITY, SHARED VALUE, DAN ABILITY TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA KONSUMEN STARBUCKS STARBUCKS DIPONEGORO MEDAN

  Authors

  Chatrine Genevien

  Keywords

Benevolence, Integrity, Ability, Shared Value, Trust, Repurchase intention

  Abstract


This research was conducted at Starbucks Diponegoro Medan. The purpose of this study was to analyze whether benevolence, integrity, ability and shared values have an effect on the Trust, and whether Trust has a significant effect on Repurchase Intention. This study uses the theory of Repurchase Intention, shared values, benevolence, integrity, ability and trust. In this study, the research method used is a quantitative method. The population of this study are customers or consumers of Starbucks Diponegoro Medan. The number of samples is 145 respondents with simple random sampling as the sampling technique. The data analysis technique uses multiple linear regression analysis.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2405595

  Paper ID - 260220

  Page Number(s) - f549-f562

  Pubished in - Volume 12 | Issue 5 | May 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Chatrine Genevien,   "ANALISIS PENGARUH BENEVOLENCE, INTEGRITY, SHARED VALUE, DAN ABILITY TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA KONSUMEN STARBUCKS STARBUCKS DIPONEGORO MEDAN", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 5, pp.f549-f562, May 2024, Available at :http://www.ijcrt.org/papers/IJCRT2405595.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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