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  Published Paper Details:

  Paper Title

Implications Of Strategic Communication And Public Relations In Hospitality Industry.

  Authors

  Sanchita Dorkhande,  Dr. Malini Singh

  Keywords

strategic communication, public relations, hospitality industry, India, organizational success, brand perception, customer engagement, stakeholder relationships, communication strategies, industry dynamics.

  Abstract


In the dissertation, major trends, difficulties, and possibilities within the Indian hospitality business are uncovered. This is accomplished by drawing upon a rich tapestry of theoretical frameworks and empirical data. The study sheds light on the evolving strategies that hospitality organizations are employing in order to navigate the complexities of the modern communication landscape. These strategies range from the incorporation of digital platforms to the cultivation of corporate social responsibility initiatives. In addition, the dissertation offers insights that may be put into practice by industry practitioners, policymakers, and scholars who are interested in improving the efficiency of communication and the resilience of organizations within the context of the Indian hospitality sector. This research acts as a catalyst for informed decision-making and strategic planning in the hotel industry by providing an explanation of the connection that exists between strategic communication, public relations, and organizational performance. In summary, the purpose of this dissertation is to highlight the crucial necessity of strategic communication and public relations in the Indian hotel business in terms of generating sustainable development and gaining a competitive edge. The study makes a contribution to the advancement of knowledge and practice in this vital sector by shedding light on the pathways that lead to effective communication strategies. This helps to position Indian hospitality organizations for success in a global marketplace that is becoming increasingly interconnected and dynamic.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2405580

  Paper ID - 257846

  Page Number(s) - f416-f441

  Pubished in - Volume 12 | Issue 5 | May 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Sanchita Dorkhande,  Dr. Malini Singh,   "Implications Of Strategic Communication And Public Relations In Hospitality Industry.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 5, pp.f416-f441, May 2024, Available at :http://www.ijcrt.org/papers/IJCRT2405580.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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