Published Paper Details:

Introduction: Advertising plays a crucial role in influencing consumer purchasing intentions for businesses, particularly in the digital age. As the shift from traditional media to digital media has become more prevalent, businesses must adapt to the new medium for success. Online advertising helps businesses attract potential customers by analyzing their behavior and understanding the factors influencing their choices. By focusing on adaptability and convenience, businesses can stay ahead in the market and achieve customer satisfaction. Methodology: Originally made survey questionnaires by researchers were formally created and validated using the quantitative descriptive research design. One hundred respondents were divided into two groups, fifty (50) males and fifty (50) females were selected as the respondents of the study. Result: The results showed that the majority of the consumers are aged from 31 to 49 years old, with a bachelor's degree, working for over 10 years, and mostly preferred online advertisement. Print advertisement has been never used, while Online advertisement, Broadcast advertisement, Product Placement advertisement, and Outdoor Advertisement have been often used. Discussion: The study states that most consumers in Qatar prefer Online advertisement for their product preferences. Online advertisements had a big gap of grand mean compared to others. Stating the fact that online advertisement ranked first in all demographic profiles. Recommendations: To study further the combinations of the different advertising strategies employed to increase sales or service provision positively.