Published Paper Details:

This research study aims to investigate the relationship between employee branding, emotional intelligence, and employee turnover in the IT & ITES industry. The study will utilize a mixed-methods approach, including surveys and interviews with employees in various IT & ITES companies. The study seeks to explore how effective employee branding can enhance emotional intelligence in the workplace and consequently reduce employee turnover. The research will focus on how employees perceive and relate to their company's brand and how this affects their emotional intelligence levels. The study will also examine the impact of emotional intelligence on employee turnover, including factors such as job satisfaction, engagement, and commitment. The findings of this study will contribute to the current body of knowledge on the importance of employee branding in the IT & ITES industry, and its impact on employee emotional intelligence and turnover. The research results will provide valuable insights for HR managers, recruiters, and organizational leaders on how to improve employee-branding strategies to enhance emotional intelligence and reduce employee turnover.